Turnpoint Services
Managed a marketing budget of $250,000 / month - Anderson ($1.6m annual) & Anthony ($1.3m annual)
Digital advertising platforms: Google (Search, P-Max, LSA), Meta / Facebook, Microsoft / Bing
Created complex multichannel campaign structures for a private equity firm (in the utilities sector)
Capitalized on market trends / industry seasonality by adjusting keyword strategy and audience targeting
Optimized search impression share by minimizing lost-budget % (CPA targets) and lost-rank % (ad content)
Digital advertising platforms: Google (Search, P-Max, LSA), Meta / Facebook, Microsoft / Bing
Created complex multichannel campaign structures for a private equity firm (in the utilities sector)
Capitalized on market trends / industry seasonality by adjusting keyword strategy and audience targeting
Optimized search impression share by minimizing lost-budget % (CPA targets) and lost-rank % (ad content)
Cyber Funnels
Managed an advertising budget of $150,000 / month (across 30-40 clients in the construction sector)
Digital marketing channels: paid search, programmatic display, video content, local services ads
Campaign management - bid strategy, keyword research, copywriting, landing pages, conversion tracking
Bid adjustments - audience targets (interest, affinity, in-market), demographics, and geotargeting
KPI reporting - maximized CTR, conversion rate, and ROAS; improved cost-efficiency (CPC and CPA)
Digital marketing channels: paid search, programmatic display, video content, local services ads
Campaign management - bid strategy, keyword research, copywriting, landing pages, conversion tracking
Bid adjustments - audience targets (interest, affinity, in-market), demographics, and geotargeting
KPI reporting - maximized CTR, conversion rate, and ROAS; improved cost-efficiency (CPC and CPA)
Restoration Growth
Restoration Growth represents 40 major brands in the restoration space, for which we manage paid search, paid social, and SEO
Over $150k in monthly ad spend managed, across Google search ads and performance max
End-to-end campaign setup and management, including: campaign structure, keyword strategy, ad copy, ad extensions, audience segments, landing pages, and conversion tracking
Local SEO, including: Google Business Profile optimization, Local Servics Ads, local listings and directories, and generating quality customer reviews
Over $150k in monthly ad spend managed, across Google search ads and performance max
End-to-end campaign setup and management, including: campaign structure, keyword strategy, ad copy, ad extensions, audience segments, landing pages, and conversion tracking
Local SEO, including: Google Business Profile optimization, Local Servics Ads, local listings and directories, and generating quality customer reviews
